Financial Hijrah for Generation Z: Transformation of Mindset, Systems, and Sharia-Based Civilization through the Practitioner Goes to Campus Program with Bank Muamalat Indonesia and Students of the Faculty of Economics and Business, UMHT

Abstract

Significant changes in Generation Z's financial behavior are the result of advances in digital technology. Ease of access to digital financial services, online transactions, and instant loan facilities, on the one hand, provides opportunities for increased financial inclusion, but on the other hand, gives rise to consumptive, wasteful behavior, poor financial planning, and a limited understanding of Sharia-based financial principles. These conditions demand strengthening Sharia financial literacy through a more contextual and applicable approach in higher education environments. This study aims to analyze the concept of Generation Z's financial migration as a transformation of mindset, system, and Sharia-based economic civilization through the Practitioner Goes to Campus program with Bank Muamalat Indonesia for students of the Faculty of Economics and Business, University of Muhammadiyah Yogyakarta (UMHT). This study uses a descriptive qualitative approach with a reflective study method on the implementation of academic activities that integrate lecture theory and practical experience in the Sharia banking industry. The study results show that the Practitioner Goes to Campus program is an effective tool for enhancing students' understanding of the importance of financial migration, which encompasses not only the shift to using Islamic financial products but also changes in mindset, economic behavior, and financial orientation based on Islamic values ​​and financial stability. The presence of practitioners from the Islamic banking industry provides a more contextual, relevant, and relevant learning experience for students.