Administrative Assistance in Creating Accounts in the Marketplace for MSME Actors in Kademangan Village West Java.

Abstract

This service aims to improve the administrative skills of Micro, Small, and Medium Enterprises (MSMEs) in Kademangan Village, West Java, through training and mentoring in creating accounts on marketplace platforms. In today's digital era, the use of information technology is increasingly important, especially in the economic sector. One of the platforms that is trending in the sale of goods and services is the online marketplace. With the increasing development of digital technology, the presence of the marketplace is an opportunity for MSMEs to expand their market and increase sales. This program involves a series of activities, including socialization about the importance of digital marketing, step-by-step guidance in creating accounts on various marketplace platforms, and mentoring in account management and online marketing strategies. Village communities have superior products that have the potential to be marketed online, such as agricultural products, crafts, and other local products. Support from the local government encourages the use of technology in developing the local economy. However, the challenge is the lack of understanding of how to manage accounts on the marketplace, from registration, uploading products, to managing transactions. It is hoped that after participating in this program, MSMEs can optimize the use of the marketplace as a marketing channel, so that they can increase their competitiveness and business income. Thus, this service not only focuses on the technical aspects of account creation, but also builds broader awareness and skills in facing marketing challenges in the digital era.