Corporate Branding Assistance for the Cooperatives and Micro Business Service of Tangerang Regency

Abstract

The Department of Cooperatives and Micro Enterprises plays a strategic role in supporting the growth of small and medium enterprises (SMEs) in Tangerang Regency. However, the success of its programs and services still faces challenges in terms of visibility, credibility, and attractiveness to the public and stakeholders. Therefore, strengthening corporate branding is a crucial aspect in enhancing the public image and communication effectiveness of the Department of Cooperatives and Micro Enterprises. This community service program aims to provide assistance in designing a professional and sustainable corporate branding strategy. The methods used include an analysis of visual identity and communication, training in digital media management, and assistance in creating promotional materials aligned with the department's vision and mission. This initiative employs a participatory approach, where academic and industry experts collaborate with department representatives to develop relevant and applicable branding concepts. The results of this program indicate an improvement in understanding and skills in managing corporate branding, reflected in enhanced visual identity, more effective information dissemination, and increased public engagement with the department’s programs. With a stronger branding strategy, the Department of Cooperatives and Micro Enterprises of Tangerang Regency is expected to enhance its credibility and competitiveness in supporting the growth of local SMEs.