Literacy on Optimizing Digital Marketing through Social Media for Students at Al-Muhtadin Vocational School Depok

Abstract

The background of this Community Service activity is that based on the results of preliminary interviews that have been conducted, it is important to prepare students with the abilities and skills to be ready to enter the competitive job market in the digital era, thus supporting the fulfillment of these competencies. However, the school is faced with the problem of limited knowledge and updates on the material of digital marketing optimization literacy through social media to support entrepreneurship practices, as well as limited digital marketing literacy through social media, knowledge and understanding of the latest digital trends, and online marketing literacy as a foundation for job searching and independent entrepreneurship among students due to the limited basic knowledge and skills in optimizing digital marketing through social media. Based on the above, this activity aims to prepare vocational high school students as reliable entrepreneurs in the digital era and to have a positive impact on improving digital marketing skills among students, helping them create job opportunities in the future. The method used in this activity is the training/counseling method, which includes practical basic internet marketing training. The results of this research enhance the skills of vocational high school students in digital marketing. It is hoped that there will be ongoing training for vocational school students periodically so that they can better master the latest digital marketing techniques that have already been implemented by companies or the job market