Artificial Intelligence for MSMEs in Product Display of Typical Jakarta Food

Abstract

Artificial Intelligence (AI) is a technology that enables machines to mimic human intelligence, such as recognizing patterns, making decisions, and predicting specific outcomes. In the context of Micro, Small, and Medium Enterprises (MSMEs), AI serves as a highly potential tool to help businesses adapt to the digital era. AI can be applied in various business aspects, ranging from marketing and inventory management to customer service. This technology not only enhances operational efficiency but also provides opportunities to understand customer needs more deeply through data analysis. For instance, an MSME producing Betawi traditional foods, such as cassava chips and Betawi-style nasi kuning serundeng, has utilized AI-based applications to edit product images automatically. This technology enables background removal, the addition of decorative elements, and lighting adjustments in just a few simple steps. As a result, product photos become more appealing, increasing visual attractiveness on e-commerce platforms and social media, which directly impacts sales growth. The approach in this activity involves four stages: (1) conducting surveys and interviews with MSME owners in the SKIES Indonesia community to identify their main challenges, (2) introducing the technology to MSME partners, (3) providing classical guidance through discussions, hands-on practices, and AI technology demonstrations, and (4) evaluating through Forum Group Discussions (FGD), questionnaires, and assessment forms. The outcomes of this community service indicate that MSME actors can understand the use of AI technology to improve the visual presentation of Betawi-style snacks and rice dishes. The application of AI contributes to creating innovative, attractive, and competitive packaging while fostering high and sustainable creativity.